Public Communication Campaigns
4.7 (97 items)
Limited Time SaleUS$48.46 cheaper than the new price!!
Free cash-on-delivery fees for purchases over $99
Product details
| Management number | 233302913 | Release Date | 2026/06/27 | List Price | US$32.30 | Model Number | 233302913 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Read more
Bestseller ranking
Control Panties
Customers who viewed this product also viewed
Advertising
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form